Selected Work
Siemens
Crack the Code
Cybersecurity Awareness Month: Multimodal, interactive internal campaign with video series, gamification and hacker narration. Employee tools become the stage – commissioned by tigerbytes.
Siemens
Autonomous Buildings
Vision alignment video for Siemens Space Optimization: A positive vision of vertical integration towards autonomous buildings. The twist: the building speaks for itself. Commissioned by tigerbytes.
crAIzy Studio
crAIzy Studio
New didactic teaching and workshop formats for Generative AI. A playful approach, the freedom of art, and beautiful nonsense for the sake of insight.
Siemens Gamesa
#InGoodCompany
Siemens Gamesa Renewable Energy: Behind-the-scenes video campaign for the Service division. 8 films, social media, internal communications – conceived and executed via tigerbytes.
Eli by Elias Rumelis
#neverowned
Market analysis, strategy and conception of a luxury line. From the claim #neverowned through campaign and collection to Mercedes-Benz Fashion Week Berlin. Communication as part of the collection.
Turbine Kreuzberg
Turbine Kreuzberg
Verbal identity for Turbine Kreuzberg: Tone of voice, attitude, tonality, writing guidelines – the complete verbal brand foundation for the digital agency launch. Developed as part of the agile team.
BASF Colors & Effects
Cosmetic Color Trends 2021/22
Marketing package for Cosmetic Color Trends 2021/22: Trend route naming, key visual, brochure, website. Commissioned by tigerbytes.
Siemens
#EngineersOfNext
Siemens Mobility: Strategic repositioning in the digital era. Commissioned by tigerbytes: How to transform a legacy engineering brand into a digital leader – from analysis to the global #EngineersOfNext campaign.
BASF Colors & Effects
Dirty but Clean
Communication package for natural mica sourcing: Key visuals, video, infographic and website – for supply chain transparency. Commissioned by tigerbytes.
komoot
Pioneers Programme
Conception and implementation of the Pioneers Programme: gamification, community engagement and the shift from a local to a global community. 2016.
UdK Verlag Berlin
texturen Nr. 3 — Essen
Book series for textural articulations. Contribution: "Bei Konnopke's" – a literary reportage on Berlin's most famous snack bar, seen through the lens of a gastrosopher and cultural scholar.
UdK Berlin
the intertwingled
Probably the world's first story whose plot consisted of real actions in social networks – fully automated into a linear narration. Research module MA GWK, University of the Arts Berlin, 2014.
Kreutzbergs
Kreutzbergs Regenerativum
Not another premium, organic or lifestyle variant, but a genuine innovation. Brand development and positioning for Kreutzbergs Regenerativum at 6peoplelikethis, 2013.
Kater Karten
Kater Karten
A research game that uncovers real attitudes and mental models – where conventional market research fails. The foundation for Kreutzbergs Regenerativum. 6peoplelikethis.
Vattenfall
Klimaunterschrift
Awareness and image campaign "Klimaunterschrift". First-ever communication of the strategic repositioning. Idea, copy, concept and creative direction. M.E.C.H. / McCann Berlin.
The Coca-Cola Company / Fanta
Fanta Play!
Awareness spot for the Fanta Play! campaign. Brand stewardship of Fanta for the German-speaking market at M.E.C.H. / McCann Berlin.
The Coca-Cola Company / Fanta
Fanta World
TVC Fanta World South Africa. Developed at M.E.C.H. / McCann Berlin.
The Coca-Cola Company / Fanta
Sagen oder Wagen
Campaign and game development for Fanta. Truth or Dare in the 21st century. 100,000 downloads after 8 days, 1.7 million visitors. Developed at M.E.C.H. / McCann Berlin.
The Coca-Cola Company / Fanta
Mobile Promotion 2010
Drink Fanta and get rewarded. Free texts, free minutes, ringtones, screensavers and games. Developed at M.E.C.H. / McCann Berlin.
GPGE
Animated CityLight Posters
Pro bono campaign for early detection of Crohn's disease in children. Animated CityLight posters and poster series. GWA Production Award 2010: Bronze. M.E.C.H. / McCann Berlin.
Bonaqua
TVC
TV commercial for Bonaqua. Idea and storyboard. Springer & Jacoby, 2005.
Bonaqua / The Coca-Cola Company
Bonaqua Fruits
TV commercial for the launch of flavours in the water segment. Featuring testimonial Johannes B. Kerner. Copy, concept and sound design. Springer & Jacoby, 2005.