The Coca-Cola Company / Fanta · M.E.C.H. / McCann Berlin
Drink Fanta and get rewarded for it.
Project
Drink Fanta and get rewarded for it? Of course! After an incredible success in 2009, the second year of the Fanta mobile promotion offered not only free texts and free minutes, but also ringtones, screensavers and games for teens' most loyal companion: their mobile phone.
My Contribution
Concept and copy of the promotion mechanic and communication as part of the creative team at M.E.C.H. / McCann Berlin.