Much Ado About Nothing?
Creative Strategy & AI Innovation
The strategist who plays the creative – the creative who loves to play seriously. With words. Sounds. Images. All kinds of media. And technologies like generative AI. Like no other. With others. In teams. In the lead. In front of your customers. For the good. For the better. For heaven's sake: Stop running after others' best practices and see for yourself how I can help push your brand, business and organization ahead of the game.
Let's see what I can do for you!Four core competencies that drive brands forward and unlock creative potential
Going through changes? Whether brand development or relaunch, rejuvenation, repositioning or digital transformation: I don't just accompany processes, I design them. Using the power of language, I teach brands to speak so that they can sound, act, and be perceived the way they want to.
Strategy is where the game begins. I develop concepts that translate complex brand goals into clear, actionable narratives. My approach is rooted in technical understanding and driven by a relentlessly playful mindset—turning rigid strategic frameworks into dynamic platforms for growth and conversation.
Campaigns should be more than just "output"—they should be experiences. I conceive work that sits at the intersection of art and impact, combining high-end tech stacks with bold storytelling to create campaigns that remain memorable. Let's explore new ways to tell your story and ensure that every creative execution is as technically sound as it is visually and emotionally disruptive.
How to unlock the future of communication with Generative AI? I offer bespoke workshops and lectures on the practical application of AI in creative processes, brand storytelling, and media production, including insights into Agentic AI and navigating 'AI Slop'.
So do the most exciting characters.
20+ years of experience
In international agencies, from B2C to B2B, from campaigns to brand building.
Research Fellow
At the Institute for Time-Based Media, University of the Arts Berlin. Research on Human-Machine Communication
AI Innovation Expert
Bleeding edge expertise in generative neural networks and machine learning
Founder crAIzy Studio
New didactic teaching and workshop formats that enable access and deeper understanding of Generative AI – with a playful approach and the freedom of art to produce beautiful nonsense for the sake of insight.
The path that shaped my way: forward.
At home among creators
Let's discuss how we can push your brand ahead of the game. Drop me a line and let's see what we can create together.
Whether you need brand strategy, creative campaigns, or want to explore the cutting edge of AI in communication — I'm here to help you break new ground.
