Siemens Gamesa Renewable Energy · via tigerbytes
Video Series and Digital Storytelling Campaign: You're #InGoodCompany
The Situation
How do you show customers what's behind excellent service – when most of the work remains invisible? Siemens Gamesa wanted to take their clients behind the scenes, making the passion and expertise of their teams tangible.
Strategy
How do you make a global industrial brand tangible? By portraying the passion of its employees for excellence – across all business pillars and competencies. So customers can experience they are #InGoodCompany: with great people who get things done with expertise, passion, and engagement.
The campaign idea: Make Siemens Gamesa tangible through its people – across every pillar and competency of the service division. From data diagnostic centres to offshore logistics to product development.
Execution
From concept to an eight-part video series: Interviews with employees and experts formed the basis of each film – fine-tuned to include campaign messaging and customer benefits. Helicopter scenes, offshore manoeuvres – planning and supervision of each shoot with production teams across 12 global locations. Post-production with editing, color-grading, and motion graphics for animated sequences.
The Films
Eight films spanning data diagnostics to offshore logistics to product development. Each film portrays a key competency of the Siemens Gamesa service division – told through the people who live it every day.
#1 – Data Diagnostics
Where data becomes cost-saving benefits: The remote diagnostic centre shows how predictive maintenance can avoid unplanned outages.
#2 – Weather Forecast System
Planning months ahead: How predictive weather forecasting helps maximize wind farm profitability through fast maintenance.
#3 – Remote Operations Center
Every component monitored: Early warning systems detect possible faults, enabling planned maintenance ahead of potential outages.
#4 – Safety & Training
Safety as foundation: Before a technician ever sets foot on a real turbine, they spend weeks training in simulated conditions – across five continents.
#5 – Offshore Logistics
Offshore is a demanding environment: Logistical concepts, specialized tools and dedicated vessels ensure smooth operations.
#6 – Repair & Reconditioning
Towards a circular economy: Old components are checked, refurbished and readied for use in future turbines.
#7 – Product Development & Design
Design thinking in flat hierarchies: New business ideas are generated in sprints – any idea can become the next big move.
#8 – The Wrap-Up
The finale: All seven episodes revisited – from data diagnostics to brainstorming with customers and experts.
Social Media & Assets
Complementing the films: a consistent message conveyed through long and short videos, website content, social media posts, animations, infographics and GIFs. The campaign ran across owned and social channels – internally and externally.
Results
2%
Engagement Rate
10%
of followers viewed the videos
1%
Click-Through Rate
KPIs were set, met, and surpassed throughout the 18-month campaign.