Klimaunterschrift

With the "Klimaunterschrift" (Climate Signature) campaign, Vattenfall wanted to communicate its strategic repositioning to the public for the first time. Not as a promise, but as a binding gesture with which they lead the way as an energy company. The signature serves as a sign of social commitment that they simultaneously demand from everyone else. In this way, Vattenfall's work becomes work on a common cause, an entire movement.

Idea, copy and concept of the campaign and film. Creative direction for copy and audio. Developed at M.E.C.H. / McCann Berlin.