The Coca-Cola Company / Fanta · M.E.C.H. / McCann Berlin
Awareness spot for the Fanta Play! campaign in the German-speaking market.
Project
Brand stewardship of Fanta for the German-speaking market at lead agency M.E.C.H. / McCann Berlin. As part of the creative team with Art Director Florian Fischkal, I was responsible for campaign development and execution over several years – from TV commercials to digital campaigns and promotions.
The film above is the awareness spot for the Fanta Play! campaign: the starting signal for a series of activations inviting teens to bring the brand message "Drink Fanta. Live more colourfully!" to life themselves.
My Contribution
Concept and copy as part of the creative team at M.E.C.H. / McCann Berlin. Campaign development, TV commercials, digital activations and promotions for the Fanta brand in the German-speaking market.